Chef Hiroo Nagahara is the culinary mastermind behind the Chairman. He was formerly restaurateur Charlie Trotter's executive chef at Bar Charlie in Las Vegas and partnered with Mobi Munch to bring his food to the masses. As Chef Hiroo explains, "Mobi Munch challenged me to blur the lines between brick-and-mortars and the food truck scene. We wanted to see how far we could push street food using techniques from high-end restaurants and The Chairman was my first concept."
The Chairman's visual branding is designed by Taiwanese-American visual artist, James Jean, who is known in the American comics industry as a prominent cover artist for various books published by DC Comics, as wells as for his work with Prada, ESPN, and Atlantic Records. His work, which has been collected in numerous volumes, has been compared by The New York Times to that of Maxfield Parrish.